By Deborah Saneman, Chief Operating Officer, Würk and Jojo Palacio, Head of People and Strategy, Würk
The cannabis industry’s latest growth phase has not only mainstreamed the plant among everyday consumers but also created an influx of new professional opportunities across the country. At the beginning of 2022, the regulated industry reportedly sustained over 428,000 full-time jobs –amounting to a 33 percent increase compared to the previous year.
The sector’s rising rates of year-over-year job growth are especially consequential during a period when more workers than ever are prioritizing compensation, work culture and benefits packages during their job search. In this highly competitive job market, cannabis companies must refocus their human resources strategies to attract and retain critical talent. Both new and established cannabis businesses can position themselves as outstanding employers by strategically optimizing internal processes and putting employee needs first.
