No matter what your role — from budtender to Director of Cultivation — the burgeoning cannabis industry is a dynamic and exciting place to be.

If you’re interested in the marketing side of the business, get ready to hold onto your SWOT analysis because this space is full of twists, turns, and opportunities to help shape where the industry is headed.

But what is “cannabis marketing,” and what do weed marketers do, exactly? We spoke to over 20 marketing professionals who share how marketing in cannabis has its own flavor, along with what’s needed to really excel in the business.

Weedmaps is hiring. Search cannabis marketing jobs on the Weedmaps app.

What is cannabis marketing?
Ask 20 different marketers what marketing is and you’ll get 20 different answers. Why? Because marketing is an art as much as it is an essential business function. How, when, where, and why marketing gets done is dictated not only by business goals and markets but by who is doing the marketing.