Deborah Saneman has been in the human capital management (HCM) industry for some 25 years. Traditional HCM companies allow HR departments to unload administrative tasks, everything from recruiting and payroll, to retirement planning and offboarding. In 2020, Saneman was working for a small payroll company that did business with eight lower-tier cannabis clients.

In November, the company’s bank called and forced it to cut ties with all marijuana-related businesses in its portfolio. Two days before Thanksgiving, the company reached out to cannabis clients and gave them 45 days to find a new provider. The move didn’t sit well with Saneman who knew that converting to a new HCM provider typically takes up to 12 weeks. The fiasco was Saneman’s first glimpse at how much more challenging it a can be to run a cannabis business.

In spring 2021, she was offered an opportunity to join Würk, an HCM company specifically focused on serving the needs of cannabis operators. Würk services some 80% of multi-state operators and 18 of the top 20 largest mid-market cannabis companies. In May 2023, Saneman took over as the company’s CEO.