Welcome to the Use Case Podcast! Today we have Deborah Saneman from Wurk. We’ll be talking about the use case of Wurk and why their customers stand by them.

In this Use Case podcast episode, William Tincup interviews Deborah Saneman, the Chief Operating Officer of Wurk, a workforce management solution provider for the cannabis industry. Wurk focuses on serving the underserved, providing payroll services and compliance support to clients in the cannabis industry who have difficulties finding financial institutions that can serve them.

The key to serving this market is building and expanding banking relationships to ensure compliance. Wurk is unique in its focus on this niche market and in its ability to assist clients in staying in compliance. By focusing on this industry, Wurk has become brilliant at it and has expanded its reach to other industries.