DENVER, May 16, 2024 /PRNewswire/ — Würk, the first and leading human capital management (HCM) company in the cannabis industry, today announced a refresh of its brand identity, including a bright, vibrant visual presence paired with its continued commitment to being the most trusted authority and advisor for comprehensive HCM solutions in cannabis.

Würk is the legal cannabis industry’s most reliable, tech-enabled HCM solutions provider, assisting companies as they navigate complex, regulated markets. The company’s refreshed brand is shaped by the nine years of insight it has gained from working with businesses in 46 states across more than 500 jurisdictions to reach optimal efficiency in the workplace and maximize their potential. Würk leverages the experience and knowledge of its passionate team members, and its proprietary insights to offer customized solutions and to foster a legal cannabis industry built to empower changemakers. Rooted in revolution and built for evolution, Würk elevates the cannabis industry workplace to new heights through insight, innovation and impact.