Workforce & Technology Summit
This summit focuses on the human element in winery operations and tasting rooms. Lailand from Orderport, Liz Mercer from WISE (Wine Industry Sales Education), and Dan Obendorfer from Würk discuss how wineries can balance human resources with technology to address labor challenges in the industry. Key topics including how guest expectations have changed over the past 3-5 years, the impact of tipping on staff compensation and retention, the importance of proper onboarding and training systems, and how technology can either support or hinder employee performance and morale.
